Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. It is a major update to the previous version of Google Analytics, known as Universal Analytics. GA4 is designed to provide a more comprehensive view of user behavior across multiple devices and platforms, including web, mobile apps, and even offline interactions.
One of the key features of GA4 (https://beseller.by/blog/google-analytics-4/) is its ability to provide more detailed and accurate data on user engagement, conversion, and retention. This is achieved through the use of machine learning and advanced modeling techniques, which can help identify patterns and trends in user behavior that were previously difficult to detect.
Other notable features of GA4 include:
- Event Tracking: GA4 provides more granular tracking of user events, such as clicks, downloads, video plays, and other interactions on your website or app.
- Cross-Domain Tracking: GA4 makes it easier to track user behavior across multiple domains or subdomains, which can be especially useful for businesses with complex online presences.
- Integration with Google Ads: GA4 provides more seamless integration with Google Ads, allowing you to better track and measure the effectiveness of your advertising campaigns.
- User-Centric Reporting: GA4 is designed to provide a more user-centric view of your website or app, focusing on user behavior and engagement rather than pageviews or sessions.
Overall, GA4 represents a significant upgrade to Google Analytics and can provide businesses with more detailed and actionable insights into their online activities and user behavior.