For a commercial website or online store, some key performance indicators (KPIs) https://beseller.by/blog/kpi-inrernet-magazina/ that may be relevant include:
- Conversion rate: the percentage of website visitors who complete a desired action, such as making a purchase or subscribing to a newsletter. Conversion rate can be calculated by dividing the number of completed actions by the number of website visitors.
- Average order value (AOV): the average amount spent by customers per transaction. AOV can help you understand how much revenue you are generating per order and identify opportunities for increasing sales.
- Total revenue: the total amount of revenue generated by your website or online store over a given time period. This KPI can help you measure overall business performance.
- Unique website visitors: the number of individual visitors to your website or online store during a given time period. Tracking unique visitors can help you assess the effectiveness of your marketing efforts and website traffic.
- Return rate: the percentage of customers who make a repeat purchase. This KPI can help you understand how well you are retaining customers and identify opportunities for increasing customer loyalty.
- Average time on site: the average amount of time visitors spend on your website or online store. This KPI can help you understand how engaging your content is and how well your website is performing.
- New customer acquisition rate: the percentage of new customers who make a purchase on your website or online store. Tracking this KPI can help you understand the effectiveness of your marketing efforts in attracting new customers.
These KPIs can help you evaluate the performance of your commercial website or online store and make data-driven decisions to improve business outcomes.