Google Tag Manager (GTM) is a free tool provided by Google that allows website owners and marketers to easily add and manage various tracking tags or scripts on their website without having to modify the website's code directly.
With GTM, users can create and manage tracking tags for various website analytics tools, such as Google Analytics, AdWords, or third-party tools. This allows website owners and marketers to collect important data about user behavior on their website, which can be used to optimize their website and marketing campaigns.
GTM works by placing a single GTM container code snippet on the website, which is responsible for loading all the tags associated with the container. Users can then easily add or remove tags from the container through the GTM interface without having to modify the website's code directly.
Overall, GTM streamlines the process of managing website tracking tags, reduces the need for technical expertise, and helps website owners and marketers collect more accurate and meaningful data about their website traffic and marketing efforts.
To use Google Tag Manager (GTM), follow these steps:
- Create a GTM account: First, create a GTM account by visiting the GTM website and signing up for an account. Once you have created an account, you can create a container for your website.
- Install the GTM container code: Once you have created a container, you will need to install the GTM container code on your website. This code is unique to your container and can be found in the GTM interface. Add this code to the header section of your website's HTML code.
- Add tracking tags: Once the GTM container code is installed on your website, you can start adding tracking tags to it. These tags can be used for website analytics, advertising, or any other third-party tools. To add a tag, simply create a new tag in GTM and specify the type of tag and its settings.
- Preview and publish: Before publishing the changes, it is recommended to preview them first to make sure they are working correctly. To preview, use the GTM preview mode and visit your website. Once you have confirmed that the tags are working correctly, you can publish them to your website.
- Monitor and maintain: After publishing your tags, you should regularly monitor them to ensure they are functioning correctly. You can use the GTM interface to see which tags are firing and troubleshoot any issues that arise.