Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that gives website owners information about how their sites perform in Google search results.
Here are some ways in which Google Search Console can be useful:
- You can see how Google sees your website: Google Search Console provides you with information on how Google indexes your website, including the number of pages indexed and any errors that may hinder indexing.
- You can improve your SEO performance: Google Search Console shows you which pages of your site appear in search results and which queries lead to your site's appearance. This information can help you optimize your content and improve your SEO performance.
- You can monitor your site's performance: Google Search Console allows you to track the number of clicks, impressions, and positions in search results for each page of your site. This information can help you understand which pages are the most popular and which ones need further optimization.
- You can identify errors and issues: Google Search Console can help you identify errors and issues on your site, such as 404 errors, problems with your robots.txt or sitemap.xml files, and issues with your Accelerated Mobile Pages (AMP).
- You can improve user experience: Google Search Console can help you understand how users find and interact with your site. This information can help you improve the user experience and increase user satisfaction.
Overall, Google Search Console is a powerful tool that can help you understand how your website appears in Google search results and improve your site's performance and user experience.