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All Google and Yandex ranking factors

AandV
· 1 min read
All Google and Yandex ranking factors

There are hundreds of ranking factors that Google https://beseller.by/blog/vse-faktoryi-ranzhirovaniya-sajtov-v-google-i-yandeks-v-2020-godu/ uses to determine the relevance and quality of a webpage, and the exact weight of each factor is constantly changing as Google updates its algorithms. However, here are some of the most important Google ranking factors:

  1. Content quality and relevance
  2. Keywords usage and density
  3. Page loading speed
  4. Mobile-friendliness
  5. SSL encryption (HTTPS)
  6. Domain age and authority
  7. Backlinks quality and quantity
  8. Social signals (shares, likes, comments)
  9. User engagement metrics (bounce rate, time on site, click-through rate)
  10. Page structure and formatting (headings, meta descriptions, alt tags)
  11. Page URL structure and length
  12. Geographic location and language targeting
  13. Content freshness and recency
  14. Page security (no malware or spam)
  15. Brand reputation and trustworthiness.

It's important to note that these are not the only ranking factors and their importance may vary depending on the specific search query and user intent. Additionally, Google is constantly updating its algorithm, which means that ranking factors and their importance may change over time.

Yandex is a popular search engine in Russia, and it uses a complex algorithm to determine the relevance and quality of web pages. While Yandex does not reveal the exact weight of each factor, here are some of the most important Yandex ranking factors:

  1. Content quality and relevance
  2. Keywords usage and density
  3. Domain age and authority
  4. Page loading speed
  5. Mobile-friendliness
  6. Social signals (likes, shares, comments)
  7. Backlinks quality and quantity
  8. User engagement metrics (bounce rate, time on site, click-through rate)
  9. Page structure and formatting (headings, meta descriptions, alt tags)
  10. Geographic location and language targeting
  11. Page URL structure and length
  12. Content freshness and recency
  13. Domain registration information
  14. Brand reputation and trustworthiness
  15. User behavior on the site (dwell time, pages per session, etc.)

It's important to note that these factors are not the only ones that Yandex takes into account, and their importance may vary depending on the specific search query and user intent. Additionally, Yandex is constantly updating its algorithm, which means that ranking factors and their importance may change over time.